Recovery brand, back in motion

From TrainMe to Wailer.
The comeback starts now.

Wailer Sport is relaunching — with a full business operating system behind it. Products, CRM, pipeline, team operations. Everything running autonomously so Gatien can focus on what matters: the product and the athletes.

Visit wailer.com
$46B+
Global sports nutrition market
Micro-emulsion absorption advantage
95%
Report comfort in under 10 minutes
The Story

A French recovery brand with real science behind it.

Wailer started as the dream of athletes who needed better recovery. Backed by Robertet Group — a 170-year leader in natural ingredients — the team built a CBD sport cream using a proprietary micro-emulsion process that penetrates 7× faster than standard formulations.

Sport Protect certified (European anti-doping standard NF EN 17444). Endorsed by Christophe Geoffroy, physiotherapist for France's national football teams. Already proven with real athletes across France.

Now, with a full business OS running behind the scenes, Wailer is ready to scale across Europe — from Paris to London, Berlin, Madrid, and beyond.

Everything runs through one system

The entire Wailer Sport relaunch — products, outreach, pipeline, analytics — managed from a single business portal.

Product Catalog

Sport cream, massage oil, recovery duo, collagen, omega-3, detox — every SKU tracked with pricing, stock, and performance data.

CRM & Pipeline

B2B prospects — sports clubs, federations, physiotherapy networks — tracked through deal stages with automated follow-ups.

Sales Analytics

D2C conversion rates, product mix performance, channel attribution. Data-driven decisions on what's working and where to push.

Competitive Intel

Myaderm, MyProtein, Applied Nutrition, emerging European recovery brands — pricing shifts, product launches, positioning changes.

European Expansion

UK, Germany, Spain, Nordics — regulatory fit, sports culture alignment, distribution opportunities mapped and ready.

Team & Documents

Formulation docs, certification files, brand assets, team coordination — everything organized and accessible in one place.

Runs autonomously. Reports daily.

The system operates on its own schedule — researching competitors, identifying prospects, analyzing sales data, and compiling reports. Gatien wakes up to a briefing of what happened, what moved, and what to focus on next.

// Daily cycle started — 08:00 CET
Scanning competitor pricing changes...
3 new B2B prospects identified in Lyon
D2C conversion up 12% this week
Outreach sent to 2 sports federations
Report saved → Weekly Growth Summary
// Cycle complete. Next run: tomorrow 08:00

The product that earned the comeback

Wailer's Advanced Natural CBD Sport Cream isn't another wellness product. It's a micro-emulsion formula backed by Robertet Group, certified Sport Protect, and endorsed by France's top sports physiotherapist.

Athletes don't care about marketing. They care about what works. And 95% of users report relief in under 10 minutes.

More effective absorption than standard CBD creams
95%
Report comfort & relaxation
10min
Reduced muscle tension
170yr
Robertet Group heritage in natural ingredients

From TrainMe to Wailer.
Now with an OS that never stops.

A founder who already proved he can build and sell in the sports market. A product backed by real science and a 170-year ingredient house. And now, an autonomous system turning that track record into compounding growth.

See the brand at wailer.com